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There's more to advertising's message than meets the casual eye an effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. Journal of the nevada public health association (2008) vol 5 issue 1, cezar 11 the effects of television food advertising on childhood obesity. Advertising is how a company encourages people to buy their products, services or ideas 30 best advertising campaign examples for your inspiration. 1 the effects of advertising and the media’s portrayal of the “thin ideal” on college women’s self-image mary sheehan providence college.
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